Quick & Easy – Ready to Cook Millet Food

Quick & Easy – Ready to Cook Millet Food

SITUATION Breakfast is undoubtedly the most important meal of the day. But as lifestyles become fast-paced, consumers tend to skip breakfast because they don’t have enough time to cook a nutritious meal in the morning. Ready to Cook Millet Foods is the healthy...
Quench the Thirst of Millions with Herbal Water

Quench the Thirst of Millions with Herbal Water

SITUATION Herbal water is an innovative product that has great potential to revolutionize the market segment of beverages. It contains 100% natural extracts and is a great alternative to regular drinking water. Not only is it great to taste but the herbal ingredients...
The Perfect Fix to Hunger Pangs – Millet Nutribar

The Perfect Fix to Hunger Pangs – Millet Nutribar

SITUATION The product in question was a millet-based nutribar. Millets have been a regular component of the Indian diet for centuries now and have several health benefits. This nutribar sought to package this ancient part of our diet in the form of a contemporary...
Yummy Cashews In Tempting Chocolate

Yummy Cashews In Tempting Chocolate

Situation: The area under cashew cultivation is the highest in India. However, it is not so in the case of productivity, processing and quality. In reality, the Indian cashew industry has a high untapped potential to support the livelihood of cashew farmers, provide...
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