“Indian consumers look for the most fun and enjoyable sugar confections. This means manufacturers need to innovate with new and novel shapes, textures, flavors and packs in this category.”
- The confectionery market in India is valued at $1.5 billion, growing at a two-year CAGR of 9%.
- Hard Boiled Candies currently account for nearly half of the total sugar confectionery market.
- The north region of India constitutes the largest share in the candy market followed by the west region.
- Today, most candy segments target not just children, but youngsters as well.
- ‘Innovation + Novelty’ is the key
- Hard Boiled Candies account for almost half of the total sugar confectionery market
- In addition to children, youngsters also present potential consumer market
Types of Hard Candies
Hard Boiled Sugar Candies – Prepared from one or more sugar-based syrups, flavoring and coloring agents boiled up to the desired temperature.
Lacto Candies / Toffee – Candies of brittle but tender texture made by boiling sugar and butter together.
Lollipops – Large, flat or rounded boiled sweet on the end of a stick.
Cough Lozenges – Small, usually sweetened and flavored medicated candy that is designed to be held in the mouth for slow dissolution to temporarily stop coughs.
Digestive candies – Hard candies that help in digestion of food because of the added herbal ingredients.
Sugar-free candies – These use isomalt as a sugar substitute, and are sweetened further by the addition of an artificial sweetener or sugar alcohols like sorbitol.
- All ingredients like sugar, liquid glucose, citric acid, etc. are weighed and mixed thoroughly.
- The mixture is cooked in a vacuum cooker to process at require ired temperature.
- Flavors and colors are added after cooling the cooked mass to a certain temperature.
- The mixture is then pumped onto the depositor to be molded or formed in required shapes and sizes by making ropes or as per applicable process with or without center filling.
- Finlly prepared confections are cooled and packed.
Did you know?
“It is believed that candy dates back to the times of ancient Egyptians around 2000 BC. The first “candies” were made from honey mixed with fruit or nuts. Sugar candy was invented by Indians around 250 AD.”