Ideas to Connect with Healthy Snacking

Savoury Bars – Meat Based

1. Has to be developed as per Indian Taste buds.
2. Only chicken will be preferred for commercial sale
3. Flavours – Tandoori
   1. Tikka
   2. piri piri
   3. chilli chicken
   4. Manchurian
   5. lemon chicken
   6. Chettinadu

Product Variants –Veg or Fruit Based

Product Variants –Vegan Macrobiotic Meal

• We can replace vegan by including fish in the macrobiotic diet bar.
• But fish flavour is strong, so not recommended.

Comparison

• Meat based or vegetable based – USP
  
• Macrobiotic diet – USP
  
• No competitor in the Indian Market
  
• Perfect Meal Replacer
  
• Oats, Granola based – blunt taste – Indian market uptake is less
  
• Let’s combine
  1. Meat/Vegetable + Granola, healthy seeds (Chia seeds, flaxseeds,pumpkin seeds n many more) and Even Fruits can be added. More healthier and more tastier
  2. Macrobiotic – Combination of healthy food options

Vegetable Chips

• Seasonings Has to be developed as per Indian Taste buds.
• RM has to be selected as per the
• Indian vegetable market Air Dried

• Patch signifying the shape (piece of the crisp)
• Only single vegetable packed in each packets
• Baked

Fruit Crisps

Lentil/Hummus/Brown Rice Chips

Vegetable Sticks-Lentil Sticks

Quinoa Sticks/ Sweet Potato/Veggi Sticks

Brown Rice Rings / Crisp / Crackers

Few More Ideas

Comparison

• Vegetable chips and sticks will be more in demand in the market
• Brown rice or quinoa – blunt taste, so proper seasoning or we need a unique seasoned base formulation to make it adaptable to our taste buds.
• Quinoa and lentil sticks – extrusion technology (going well in snack industry)

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